MOU Signed with byL for AI-Based Senior Care Cooperation

i-Scream Media has signed a memorandum of understanding (MOU) with byL, an AI-based senior care company, to begin working together on digital content for dementia prevention and cognitive and emotional support.

byL runs the senior care brand "Bravo Senior Care", offering home care visits, welfare equipment, and an AI-based care platform. It is also the senior care company behind "Bravo Day Care," the first self-sustaining day care center in Korea. The company researches and develops a range of AI-driven healthcare services, expanding what it offers for the health of older adults.

Under the agreement, the two organizations will jointly run "Greem Pharmacy," an AI and digital based cognitive and emotional prevention program, for older adults with dementia or mild cognitive impairment, and will develop and apply prevention-focused programs suited to day care center settings.

In particular, they plan to use Greem Pharmacy's art-based cognitive activities and digital content to support cognitive function, emotional stability, and self-expression among older adults, and to refine the program into a more effective preventive service on the basis of the operating experience and data gathered in the field.

i-Scream Media and byL will continue to build, through joint projects that pair digital technology with art activities, AI-based senior care services that support dementia prevention and healthy aging.