i-Scream Media Makes Full Entry into the Senior Life Platform Business

i-Scream Media Co., Ltd. (co-CEOs Heo Joo-hwan and Hyun Jun-woo), an AI and edtech company, has declared its entry into the senior life platform business, proposing a new way of living for the senior generation, and has begun a full push into the market.

In response to the social changes that come with an ultra-aged society, i-Scream Media is expanding beyond simple senior leisure services into a "Life Routine Platform" that systematically designs and manages life after retirement. Drawing on its own digital platform capabilities and content production experience, the company plans to create new value in the senior life market and strengthen the competitiveness of its digital services.

As a first step, the company signed a memorandum of understanding with Gangnam Senior Welfare Center centered on "Greem Pharmacy," a cognitive art program built for seniors, and will offer online and offline programs to senior members. "Greem Pharmacy" is designed around cognitive, emotional, social, and sensory activity to help seniors find emotional stability and greater vitality, with the goal of preventing cognitive decline and supporting a healthy later life.

i-Scream Media plans to refine the user experience on the basis of service usage data and strengthen personalized content recommendations, developing the service into an "AI-based Time Coach."

Starting with Gangnam Senior Welfare Center, the company also plans to expand partnerships in stages through April with major senior hubs in the greater Seoul area, including Bundang Senior Welfare Center, Hanam Misa Senior Welfare Center, and the Dementia Relief Center in Jungwon-gu, Seongnam, and to build out its online and offline service structure within the first half of the year.

Kim Jong-gil, executive vice president of i-Scream Media, said, "We will build a digital environment where seniors can plan their time after retirement more systematically," adding, "We will grow this into an AI life platform that supports individual lives through content and data."

Ko Young-han, director of Gangnam Senior Welfare Center, said, "We expect i-Scream Media's high-quality educational content and digital technology, combined with the welfare center's infrastructure, to set a new standard for senior welfare," adding, "We will work together to create an environment where older adults can take part and experience things in more varied ways."